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Liam Fawell

Liam Fawell

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He loves people, summer, travel and music and lives for spontaneous decisions ~ sounds a lot like SODA. We’d like to introduce you to Liam, a West Coast Aussie Photographer and Videographer.

Who/What/Where Inspires you to create?

I’m someone that is very easily inspired and can become quite easily immersed in things. Other people’s art and work, aesthetic spaces, movies, film, photographs and pretty much anything that provokes a feeling can get me inspired. I think it’s more about what you do with that inspiration that matters. Once the inspiration has come from people, things, and places, it’s then down to you internally to create and make something of it. And I’m constantly working on creating something with the same energy that the inspiration came from.

What brands do you admire?

Brands that are doing things differently, created their own vibe, not just to their products, but the whole aesthetic and perception of the brand. Brands that are doing something to make a difference and help a bigger cause outside of themselves. Patagonia, RVCA, TCSS and Slow Tide are a few lifestyle and surf brands I’m really loving at the moment. I’m also really into the local brand scene here in Perth and admire some of the stuff brands like Neptunes Nephew, Phish and The Salty Blonde are putting out. Always support your local.

Most unusual day at work.

There isn’t really a ‘usual’ day at work to be honest and it changes so much every day. Recently I had to film a men’s breathwork where all the guys confessed their lives and all cried together and all hugged one another with their shirts off. All of this happened in a dark room on a weeknight, as I was just awkwardly creeping around filming. Pretty unusual if you ask me.

Best day at work.

There has been too many incredible days and experiences that I’ve been able to call work. I got paid to fly to Bali for a month to travel around on tours, eat good food, gondola the sunsets, cliff jump and take photos of friends having fun. Pick any of those hard days at work. Tough gig but someone has to do it.

Biggest pinch yourself moment.

Too many pinch yourself moments to count, but most of them involve music festivals. Earlier this year I was shooting for my friends band Dulcie at an Australian Touring Festival Laneway 2020. The night ended and we got invited along to the official artist after party. A couple hours later and a few too many drinks, I was dancing on the dance floor with some of the biggest artists in the game. Having a boogie with Benee, Ruel and having chats with the boys from Ocean Alley. I had to stop and think did I have too much drink or is this for real. On my way out I gave Benee a hug goodbye and confirmed it was the latter.

What is the best advice you can give a creative wanting to start their journey?

Just do it. Take the jump and start somewhere. You’ll never get anywhere if you don’t start. Send that DM, flick over that email or whip up a message and send it. Start playing music, taking photos, painting, drawing, posting. Whatever it is you want to do, be clear on why you’re doing it and if you want it badly enough, you’ll be able to make it happen. If you don’t believe in yourself how can you expect anyone else too. Have the belief, dream as big as you can and don’t stop chasing it down. Learn from others and take inspiration from everywhere. It’s not going to be easy but you’re in it for the long run and the process. So learn to fall in love with the process and watch the dream fall into place.

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Travel destination at the top of your list?

Hawaii. It’s been there for as long as I can remember and one day soon enough I’ll make it happen. I’m also going to skydive there. It’s on my bucket list. Imagine falling out of a plane overlooking the coastline of the North Shore. Now that’s a dream worth chasing.

When creating for a brand, what’s your favourite part?

Creative freedom and the people involved. There is nothing better than having an amazing crew of people you’re working with on a campaign, and having full creative freedom for everyone to throw their ideas in. It’s a creative flow state and it’s amazing.

Find Liam on IG: @liamfawell

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